ABOUT US

At Flooring Matters SW Ltd, we pride ourselves on delivering exceptional flooring solutions tailored to meet the diverse needs of our clients. Our commitment to impartial expert advice sets us apart, ensuring that you receive the best guidance for your flooring projects.

Our Expertise

At Flooring Matters SW Ltd, we bring expertise to every project. With a comprehensive portfolio across a wide range of sectors, we specialise in commercial flooring installations for pubs, clubs, hotels, shops, schools, hospitals, leisure centres, and housing developments. We also provide high-quality residential flooring solutions for private homes, including luxury vinyl tile (LVT), engineered wood, laminate, and more.

Our reputation for exceptional craftsmanship, attention to detail, and a strong work ethic has earned us a loyal base of returning customers. Every project is unique, and we take pride in working closely with clients to deliver flooring that meets your specific needs while enhancing your space both aesthetically and functionally.

Quality and Sustainability

As an award-winning flooring company based in Devon, we maintain trusted relationships with leading suppliers, allowing us to offer a wide range of premium flooring products at competitive prices.

We are committed to environmental responsibility, with deep expertise in eco-friendly flooring solutions, which is backed up by ISO 14001 certification. Our team actively promotes low-impact products and sustainable floor coverings. As part of our ongoing green initiatives, we arrange the collection and recycling of uplifted carpets and vinyls at no extra cost, supporting the circular economy and reducing landfill waste.

We’re proud to be multiple CFJ Award winners, including the Sustainability Award and overall winner at the 2024 CFJ Awards for our innovative work at VIVA Torquay. We’re also delighted to be shortlisted as finalists once again in the 2026 CFJ Awards, recognising the quality, craftsmanship and impact of our installations.

Whether you’re looking for durable commercial flooring or stylish, sustainable options for your home, Flooring Matters SW Ltd delivers quality you can trust.

Our Team

At Flooring Matters SW Ltd, we take immense pride in our team of dedicated, in-house employees who are truly committed to our mission of delivering top-quality flooring solutions and outstanding service. With a core team fully aligned with our values and vision, we maintain consistent quality, skill, and attention to detail on every project, meeting our rigorous standards and exceeding client expectations.

Meet Andy – Company Director

Andy Law founded Flooring Matters SW Ltd in 2016 with a clear vision: to provide high-quality, sustainable flooring solutions with exceptional service. What began as a small local business has grown into one of the South West’s most trusted independent flooring companies, employing over 15 dedicated team members and delivering projects across both the residential and commercial sectors.

Andy is a hands-on leader with a passion for craftsmanship, sustainability, and innovation. He’s a strong advocate for continuous professional development, regularly attending specialist training to ensure the business stays ahead of the latest techniques, products, and industry standards. He is also a CSCS Gold Card holder. This commitment to excellence has helped establish Flooring Matters as a go-to name for flooring across Devon and beyond – and has also contributed to the company becoming a proud Which? Trusted Trader and multi-winners of the CFJ awards.

Outside of work, Andy is a keen endurance athlete. He regularly takes part in long-distance running expeditions, pushing physical limits in some of the most demanding environments in Europe. He has recently completed a rugged trail through the Kintail mountains of Scotland, and took part in the internationally renowned Trans-Alpine Run, covering mountain terrain across multiple countries. His discipline, focus, and drive on the trail echo the same values he brings to the business – resilience, precision, and an unwavering pursuit of excellence.

Whether he’s leading a commercial tender or tackling a technical installation, Andy brings energy, insight, and passion to every project. His values continue to shape the direction of Flooring Matters SW Ltd and define the customer experience we’re proud to offer.

Meet Charles – Operations Director

Charles Mitchell leads our Commercial Flooring division with a sharp focus on quality, safety, and efficiency. Since joining Flooring Matters SW Ltd in 2022, he has overseen a wide range of projects across sectors, including hospitality, retail, education, healthcare, and housing.

Highly qualified with an NVQ Level 3 in Construction Operations and a CSCS Gold Card, Charles also brings specialist expertise as an IRCA Certified ISO 9001:2015 Lead Auditor. With many years in the flooring industry, he is experienced in contract management, health and safety compliance, and operational improvement.

Charles plays a key role in managing tenders, delivering complex projects, and supporting our commitment to sustainable working practices, contributing to our recent recognition as CFJ Award winners for Sustainability and Overall Winners for our work at VIVA Torquay.

Meet Neil – Showroom Manager

Neil Gray leads our Newton Abbot showroom with a friendly, knowledgeable approach that reflects the high standards of Flooring Matters SW Ltd. Since joining us in 2024, he has been dedicated to helping customers find the right flooring solutions for their homes, whether it’s LVT, carpet, wood, or laminate.

With years of experience in flooring sales and customer service, Neil offers expert guidance both in our showroom and during home visits, where he provides tailored advice based on your space, style, and practical needs.

Neil takes the time to understand each customer’s lifestyle, preferences, and budget, making the flooring selection process smooth and enjoyable. His attention to detail and product knowledge ensures outstanding results every time.

As part of a trusted team and proud Which? Trusted Traders, Neil is committed to delivering honest, professional support from your first enquiry to the final fitting, ensuring a seamless experience you can rely on.

Meet Maisie – Social Housing & Small Works Manager

Maisie joined Flooring Matters in 2023 and has quickly become a key member of the team, managing our Social Housing and Small Works division from initial enquiry and survey right through to quotation, planning, delivery and completion.

She holds a Diploma in Construction Contracting Operations, giving her a strong understanding of construction processes, project coordination and contract administration.

Maisie manages our social housing work across the whole of the South West and is the main point of contact for our social housing providers. She loves getting to know our partners and understanding their needs, working closely with them to coordinate works and keep communication clear throughout every project. Building strong, long-lasting relationships is something she takes real pride in, helping us provide a consistent, reliable and responsive service.

Her role also includes carrying out site surveys, assessing flooring requirements, measuring areas and identifying any preparation or access considerations before works begin. Maisie is well-practised at managing urgent works and tight programmes, coordinating fitting teams, materials and appointments to keep jobs moving and deadlines met wherever possible.

Alongside social housing, she also manages a wide range of smaller commercial and residential projects, always with a strong focus on organisation, communication and delivering a professional service from start to finish.

Beyond her project work, Maisie is our CSR Champion and is passionate about giving back to the community. She recently led our project to give Citizens Advice Torbay a full flooring refit, free of charge, to mark their 85th anniversary. She also organises charity and social events for the team — often involving her delicious homemade cakes! Warm, dedicated and always ready to help, Maisie is a much-loved part of the Flooring Matters family.

Meet Simon – Contracts Manager

Simon joined Flooring Matters SW Ltd in June 2026 as a Contracts Manager. He brings extensive experience in the flooring industry across surveying, estimating, project management and customer service.

Before joining Flooring Matters, Simon spent almost nine years working as a Surveyor, Estimator and Contracts Manager, managing projects from the initial site visit through to completion. His experience includes site measuring and surveying, specifying suitable flooring products, preparing quotations, ordering materials, coordinating fitting teams and managing projects on site.

Simon also brings a strong background in retail, logistics and branch management. Before moving into flooring, he held senior roles covering sales, importing, stock control and logistics — including managing the import of materials from suppliers across Europe.

His combination of practical flooring knowledge, organisation and customer-focused experience makes him well suited to overseeing projects and ensuring works are carefully planned and delivered, from survey through to installation.

Simon holds a number of relevant industry and safety qualifications, including Asbestos Awareness, First Aid, PASMA, Manual Handling, Working at Heights and VIVO Security Clearance.

Outside of work, Simon loves getting outdoors — you’ll often find him surfing, kayaking or mountain biking. He’s also a fan of live music and enjoys exploring the world with his family.

Meet Fiona – Office Manager

As Office Manager at Flooring Matters SW Ltd, Fiona is the friendly face keeping things running smoothly behind the scenes. She’s always on hand to support the team and make sure our customers get the standard of service they deserve.

With a strong background in administration, organisation, compliance and customer service, Fiona oversees the day-to-day running of the office. From accreditations and training to health & safety documentation and keeping our systems in order, she likes to have all the details covered. She also holds an IOSH qualification, reflecting how seriously she takes health and safety.

Fiona genuinely loves finding better, more efficient ways of doing things. She takes real pride in making sure nothing slips through the cracks, so our customers enjoy a smooth, professional experience from their very first enquiry right through to the finished floor.

Organised, approachable and always ready to help, Fiona is a much-loved part of the Flooring Matters team. She’s proud to help maintain the standards that have made us a trusted, award-winning flooring specialist across Devon.

Meet Dan – Warehouse Operative

Dan keeps things running smoothly in the warehouse, making sure stock and materials are organised and ready to go. As the company continues to grow, Dan is kept busy in the warehouse, though he still gets out on-site occasionally.

With around 7 years’ experience driving forklifts, Dan is skilled across counterbalance, telehandler and articulated forklifts. He previously worked in the carpet department at Trago Mills in Newton Abbot, where he also lent a hand with fitters on domestic carpet jobs.

Dan holds a CSCS card and a range of forklift licences, along with First Aid training. He’s recently added Asbestos Handling to his qualifications, reflecting his commitment to working safely and staying on top of industry standards.

Reliable and hardworking, Dan is a key part of keeping the warehouse — and the wider team — running like clockwork. He’s also proud to have recently completed Tough Mudder alongside other members of the Flooring Matters team!

Meet Sallyann – Finance Manager

Sallyann Lilley oversees all aspects of finance and accounts at Flooring Matters SW Ltd. She helps ensure the financial side of the business runs smoothly and efficiently, day in, day out.

AAT-qualified, Sallyann brings more than 30 years’ experience in finance, accounts and business administration. Her background spans the retail, property, construction and commercial sectors, including senior roles as Finance Director at Prestige Furniture Ltd and Triden Self Storage.

Sallyann works closely with the wider Flooring Matters team, providing the financial oversight and information needed to support the business day to day. She’s a steady hand behind the scenes, helping guide the company’s continued growth.

Her practical, organised approach means the company’s finances are always carefully managed. With accurate, reliable financial information at the heart of what she does, Sallyann helps keep the business on track — and set up well for the future.

Meet Mark – Administration and System Support

Mark provides system and administrative support across Flooring Matters, helping to keep the day-to-day operation organised, efficient and running smoothly.

With more than 25 years’ experience in operations and administration across the energy, retail and e-commerce sectors, Mark brings a strong background in process management, compliance, reporting and stakeholder coordination. He also has direct experience within the flooring industry, having spent more than five years with a major flooring retailer. There, he managed customer documentation, coordinated suppliers, sales teams and contractors, and produced management reports to help improve order processing. He was also recognised as a Best Practitioner and delivered training nationally.

At Flooring Matters, Mark supports the team with the systems, information and administration that sit behind the projects. His role involves helping to maintain accurate records, develop and improve processes, support reporting and ensure the information the business relies on is organised and accessible.

Mark has a particular strength in looking at how things work and finding ways to make them work better. Whether it’s improving a process, analysing information or helping colleagues with systems and administration, he takes a practical, detail-focused approach.

Meet Zoe – Marketing

Zoe Richardson looks after marketing for Flooring Matters SW Ltd, working behind the scenes to promote the business and keep its online presence in great shape.

Zoe holds a First Class BA (Hons) in Business Administration and brings over 30 years’ experience in business and marketing, along with a genuine understanding of the flooring industry. She was previously employed by Flooring Matters, giving her first-hand knowledge of the business, the team and the way we work.

Today Zoe runs South Devon Marketing, and works with Flooring Matters on a self-employed basis. She handles everything from SEO and website content to social media, ensuring the business is easy to find and showcases the great work the team delivers.

Friendly, knowledgeable and genuinely invested in the company’s success, Zoe is proud to support Flooring Matters as it continues to grow its reputation as a trusted, award-winning flooring specialist across Devon.

Supporting Our Community

At Flooring Matters SW Ltd, we believe in making a positive impact beyond our workspaces. We’re proud to support local causes and give back where it matters most. One of our ongoing partnerships is with the RSPCA, where we’ve contributed carpet offcuts for animal bedding and their vans and are planning volunteer days for our team to lend a hand at the centre.

We’re always looking for new ways to get involved with local initiatives and are committed to building a business that cares about its community as much as its customers.

A key part of this is making sure that usable materials don’t go to waste. As proud members of the UK Sustainable Flooring Association (UKSFA), we’re passionate about giving flooring a second life.

In one recent collaboration, we worked with Bespa, Gravita, and FIR Construction to repurpose high-quality carpet tiles that were no longer needed. Through FIR’s connection with the charity Wellbeing in Action, these tiles are now being reused in a new community building in Newton Abbot, helping both people and planet.

Whether it’s through material reuse, fundraising, or hands-on volunteering, we’re proud to play our part. And we’re always happy to hear from charities and community groups who might be able to make use of carpet or flooring materials, so if you know of a worthy cause, please get in touch!

Projects like this reflect our belief that responsible flooring isn’t just about how a space looks on day one, but how it performs over time and how thoughtfully materials are used. By supporting local organisations such as Citizens Advice Torbay, we’re able to combine craftsmanship, sustainability and social responsibility in a way that delivers lasting value to the community.

Developing Future Talent

We’re committed to developing talent from the ground up. So far, we’ve supported and trained four apprentices, with more currently progressing through our team. Apprenticeships are a core part of our long-term vision, helping to build a strong, capable workforce for the future.

We’re also passionate about giving young people a meaningful introduction to the industry. In recent years, we’ve welcomed several school students for week-long work experience placements, giving them a hands-on look at life in the flooring trade and a valuable start to their careers.

Training doesn’t stop there, we invest in continuous professional development for our whole team. In 2024, Andy, Charles, and Maisie all successfully completed their NVQ Level 3 in Contracting Operations, earning their CSCS Gold Cards in recognition of their advanced knowledge and professionalism. In 2026, Fiona, our Office Manager, gained her IOSH qualification, supporting our strong health and safety culture. This ensures our systems, processes and day-to-day operations meet recognised industry standards, giving our customers added peace of mind.

By staying ahead of the curve with up-to-date training in flooring techniques, materials, and industry best practices, we ensure every member of our team is confident, capable, and ready to deliver the highest standards of work on every project.

This recognition is a testament to our commitment to delivering exceptional service, quality workmanship, and the utmost professionalism to all our customers.