See (and Feel) the Beauty of Natural Flooring
Sisal Carpets and natural flooring
Timeless Natural Flooring for Every Home
Bring the beauty of nature into your home with our stunning range of sisal carpets and natural flooring. Perfect for adding texture, warmth, and character, these eco-friendly options are a timeless choice for both modern and traditional interiors.
At Flooring Matters SW Ltd, we source our natural flooring from leading brands, including Fibre Flooring and Crucial Trading, ensuring exceptional quality and a wide variety of styles, weaves, and colours.
Why Choose Natural Flooring?
Natural Fibre Flooring – Discover the Unique Qualities of Each
Sisal
- Origin: Made from the long, strong leaves of the agave plant, mainly grown in Brazil, East Africa, and Mexico.
- Texture & Look: Fine, dense fibres that can be woven into smooth or chunky textures; takes dye well for a wide colour range.
- Durability: Very strong and hard-wearing.
- Best for: Stairs, hallways, living rooms, and bedrooms.
- Limitations: Sensitive to moisture; spills should be cleaned quickly.
Seagrass
- Origin: Harvested from grass-like plants grown in coastal waters.
- Texture & Look: Smooth, waxy surface with a subtle sheen; typically comes in natural greenish or golden tones.
- Durability: Very tough and stain-resistant thanks to its natural wax coating.
- Best for: Hallways, living rooms, and dining rooms.
- Limitations: Cannot be dyed easily and is not suitable for damp areas (water can cause shrinkage).
Jute
- Origin: Soft fibres from the stalks of the jute plant, grown mainly in India and Bangladesh.
- Texture & Look: Softer underfoot than sisal or coir, with a warm, natural tone.
- Durability: Less hard-wearing than sisal or seagrass, but comfortable and tactile.
- Best for: Bedrooms and low-traffic areas.
- Limitations: Not suitable for heavy footfall or damp conditions.
Coir
- Origin: Made from the coarse outer husk of coconuts, usually sourced from India and Sri Lanka.
- Texture & Look: Rough, rustic feel with a natural golden brown colour; often used in a brush-like weave.
- Durability: Extremely tough and resilient to wear.
- Best for: Entrance mats, hallways, and areas needing extra durability.
- Limitations: Coarse texture makes it less comfortable for barefoot areas; prone to shedding initially.
See (and Feel) the Beauty of Natural Flooring
Discover textures, tones, and eco-conscious styles that bring warmth and character to your home, with friendly advice to help you choose the perfect fit.
Unnatural Flooring – Natural Look, Practical Performance
If you love the look of sisal or other natural weaves but need something more practical for kitchens, bathrooms, or busy family areas, Unnatural Flooring is the perfect solution.
This innovative range recreates the beauty and texture of natural materials in a faux sisal and woven vinyl finish that’s:
- Water-resistant – Perfect for wet areas and spill-prone spaces.
- Easy to clean – A quick wipe or mop keeps it looking fresh.
- Durable & versatile – Suitable for both residential and commercial settings.
- Soft underfoot – Comfortable while maintaining a chic, natural style.
With Unnatural Flooring, you can enjoy the look of natural fibres without worrying about stains, moisture, or heavy wear.
Karta Flooring – A Hard Flooring Alternative with a Natural Touch
Karta Flooring offers a beautiful, sustainable alternative to LVT. Made from natural fibres, with some designs incorporating recycled leather, it combines eco-conscious materials with hard-wearing practicality.
Benefits include:
- Sustainably made – Using renewable and recycled materials.
- Stylish designs – A variety of textures and tones inspired by nature.
- Durable performance – Suitable for busy homes and commercial spaces.
- Easy to maintain – Simple cleaning for a long-lasting finish.
Karta is perfect for anyone seeking the natural look in a hard flooring format, blending style, comfort, and environmental responsibility.
Discover Your Perfect Bespoke Rug or Stair Runner
Explore samples from Crucial Trading, Fibre Flooring, and Unnatural Flooring at our Newton Abbot showroom, and let our expert team help you create something truly unique.

See it. Feel it. Choose with confidence.
We believe in a “See it. Feel it. Choose with confidence” approach, ensuring you know exactly how the floor will behave in your specific environment.

Natural Flooring and Sisal Carpet Brands in our Flooring Showroom
Crucial Trading
Crucial Trading’s natural fibres collection brings the beauty of nature into your home with expertly crafted carpets and rugs made from jute, sisal, seagrass, and coir. Each fibre offers unique texture, warmth, and durability, creating flooring that’s both practical and stylish. Available in a variety of weaves and tones, it’s a perfect choice for timeless, eco-friendly interiors.
Fibre Flooring
Fibre Flooring is a UK brand dedicated to creating beautiful, high-quality carpets, rugs, and runners using natural fibres such as sisal, seagrass, and wool. Combining timeless style with a focus on sustainability, their collections are designed to bring warmth, texture, and durability to any interior, with options to suit both contemporary and classic homes.
Unnatural Flooring
Unnatural Flooring is a UK-based brand offering beautifully styled, practical flooring that imitates the look and texture of natural sisal, jute, seagrass, wool, or wood, without using them. Made from durable, easy-to-clean man-made fibre, it’s perfect for kitchens, bathrooms, busy homes, and commercial interiors where low maintenance is a must.
Karta Flooring
Karta Flooring is a forward-thinking brand specialising in sustainable hard flooring made from natural fibres, with some ranges incorporating recycled leather for added texture and durability. Their products offer a stylish alternative to LVT, combining eco-conscious materials with exceptional performance. With a variety of finishes and tones, Karta delivers flooring that’s both environmentally responsible and beautifully designed.
Why Choose a Local Expert?
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Transforming spaces with exceptional flooring
As Award winning Devon Flooring Specialists, we offer a comprehensive range of flooring services to suit your project.
See (and Feel) the Beauty of Natural Flooring
Discover textures, tones, and eco-conscious styles that bring warmth and character to your home, with friendly advice to help you choose the perfect fit.












































