Meet the Flooring Matters Team

Great floors start with great people. Behind every job we complete, there’s a team that cares about getting it right.

Andy Law founded Flooring Matters SW Ltd in 2016. Today we’re one of the South West’s most trusted independent flooring companies, with over 15 people on the team. We work on homes, schools, hotels, offices and social housing across Devon and beyond.

We’re proud Which? Trusted Traders and multi-award winners at the CFJ Flooring Industry Awards. Here are some of the faces you’ll meet along the way, from your first enquiry to your finished floor.

Leadership

Andy Law, Company Director

Andy founded Flooring Matters SW Ltd in 2016 with a simple aim: quality, sustainable flooring backed by excellent service. What started as a small local business now employs over 15 people. We deliver residential and commercial projects across the South West.

Andy is a hands-on leader who cares about craftsmanship, sustainability and new ideas. He believes in ongoing training and regularly attends specialist courses. That keeps the business ahead on the latest techniques, products and standards. He also holds a CSCS Gold Card.

His drive has helped Flooring Matters become a Which? Trusted Trader and a multi-award winner at the CFJ Awards.

Outside work, Andy is a keen endurance athlete. He takes on long-distance running expeditions in some of Europe’s toughest landscapes. Recent challenges include a rugged trail through the Kintail mountains in Scotland and the famous Trans-Alpine Run across several countries. The same resilience and focus show up in how he runs the business.

Whether he’s leading a commercial tender or tackling a technical install, Andy brings energy and insight to every project.

Charles Mitchell, Operations Director

Charles leads our Commercial Flooring division with a sharp focus on quality, safety and efficiency. Since joining us in 2022, he has overseen projects in hospitality, retail, education, healthcare and housing.

He holds an NVQ Level 3 in Construction Operations and a CSCS Gold Card. He’s also an IRCA Certified ISO 9001:2015 Lead Auditor. His experience covers contract management, health and safety compliance and improving how we work.

Charles manages tenders, delivers complex projects and drives our sustainable working practices. His work has helped us win CFJ Awards for sustainability and for projects such as VIVA Torquay and The Yacht, Torquay.

Charles led the team to achieve our ISO 9001 (quality) and ISO 14001 (environmental) accreditations. He has also driven big improvements in the technology we use. That includes creating a dedicated app to manage our workflow and projects, keeping every job organised from start to finish.

Projects and Showroom

Neil Gray, Showroom Manager

Neil leads our Newton Abbot showroom with a friendly, knowledgeable approach that reflects the high standards of Flooring Matters SW Ltd. Since joining us in 2024, he has been dedicated to helping customers find the right flooring solutions for their homes, whether it’s LVT, carpet, wood, or laminate.

With years of experience in flooring sales and customer service, Neil offers expert guidance both in our showroom and during home visits, where he provides tailored advice based on your space, style, and practical needs.

Neil takes the time to understand each customer’s lifestyle, preferences, and budget, making the flooring selection process smooth and enjoyable. His attention to detail and product knowledge ensures outstanding results every time.

As part of a trusted team and proud Which? Trusted Traders, Neil is committed to delivering honest, professional support from your first enquiry to the final fitting, ensuring a seamless experience you can rely on.

Maisie Williams, Social Housing & Small Works Manager

Maisie joined Flooring Matters in 2023 and has quickly become a key member of the team, managing our Social Housing and Small Works division from initial enquiry and survey right through to quotation, planning, delivery and completion.

She holds a Diploma in Construction Contracting Operations, giving her a strong understanding of construction processes, project coordination and contract administration.

Maisie manages our social housing work across the whole of the South West and is the main point of contact for our social housing providers. She loves getting to know our partners and understanding their needs, working closely with them to coordinate works and keep communication clear throughout every project. Building strong, long-lasting relationships is something she takes real pride in, helping us provide a consistent, reliable and responsive service.

Her role also includes carrying out site surveys, assessing flooring requirements, measuring areas and identifying any preparation or access considerations before works begin. Maisie is well-practised at managing urgent works and tight programmes, coordinating fitting teams, materials and appointments to keep jobs moving and deadlines met wherever possible.

Alongside social housing, she also manages a wide range of smaller commercial and residential projects, always with a strong focus on organisation, communication and delivering a professional service from start to finish.

Beyond her project work, Maisie is our CSR Champion and is passionate about giving back to the community. She recently led our project to give Citizens Advice Torbay a full flooring refit, free of charge, to mark their 85th anniversary. She also organises charity and social events for the team — often involving her delicious homemade cakes! Warm, dedicated and always ready to help, Maisie is a much-loved part of the Flooring Matters family.

Simon Ashmore, Contracts Manager

Simon joined Flooring Matters SW Ltd in June 2026 as a Contracts Manager. He brings extensive experience in the flooring industry across surveying, estimating, project management and customer service.

Before joining Flooring Matters, Simon spent almost nine years working as a Surveyor, Estimator and Contracts Manager, managing projects from the initial site visit through to completion. His experience includes site measuring and surveying, specifying suitable flooring products, preparing quotations, ordering materials, coordinating fitting teams and managing projects on site.

Simon also brings a strong background in retail, logistics and branch management. Before moving into flooring, he held senior roles covering sales, importing, stock control and logistics — including managing the import of materials from suppliers across Europe.

His combination of practical flooring knowledge, organisation and customer-focused experience makes him well suited to overseeing projects and ensuring works are carefully planned and delivered, from survey through to installation.

Simon holds a number of relevant industry and safety qualifications, including Asbestos Awareness, First Aid, PASMA, Manual Handling, Working at Heights and VIVO Security Clearance.

Outside of work, Simon loves getting outdoors — you’ll often find him surfing, kayaking or mountain biking. He’s also a fan of live music and enjoys exploring the world with his family.

Office, Finance and Support

Fiona Cole, Office Manager

As Office Manager at Flooring Matters SW Ltd, Fiona is the friendly face keeping things running smoothly behind the scenes. She’s always on hand to support the team and make sure our customers get the standard of service they deserve.

With a strong background in administration, organisation, compliance and customer service, Fiona oversees the day-to-day running of the office. From accreditations and training to health & safety documentation and keeping our systems in order, she likes to have all the details covered. She also holds an IOSH qualification, reflecting how seriously she takes health and safety.

Fiona genuinely loves finding better, more efficient ways of doing things. She takes real pride in making sure nothing slips through the cracks, so our customers enjoy a smooth, professional experience from their very first enquiry right through to the finished floor.

Organised, approachable and always ready to help, Fiona is a much-loved part of the Flooring Matters team. She’s proud to help maintain the standards that have made us a trusted, award-winning flooring specialist across Devon.

Sallyann Lilley, Finance Manager

Sallyann oversees all aspects of finance and accounts at Flooring Matters SW Ltd. She helps ensure the financial side of the business runs smoothly and efficiently, day in, day out.

AAT-qualified, Sallyann brings more than 30 years’ experience in finance, accounts and business administration. Her background spans the retail, property, construction and commercial sectors, including senior roles as Finance Director at Prestige Furniture Ltd and Triden Self Storage.

Sallyann works closely with the wider Flooring Matters team, providing the financial oversight and information needed to support the business day to day. She’s a steady hand behind the scenes, helping guide the company’s continued growth.

Her practical, organised approach means the company’s finances are always carefully managed. With accurate, reliable financial information at the heart of what she does, Sallyann helps keep the business on track — and set up well for the future.

Mark Essan, Administration and Systems Support

Mark provides system and administrative support across Flooring Matters, helping to keep the day-to-day operation organised, efficient and running smoothly.

With more than 25 years’ experience in operations and administration across the energy, retail and e-commerce sectors, Mark brings a strong background in process management, compliance, reporting and stakeholder coordination. He also has direct experience within the flooring industry, having spent more than five years with a major flooring retailer. There, he managed customer documentation, coordinated suppliers, sales teams and contractors, and produced management reports to help improve order processing. He was also recognised as a Best Practitioner and delivered training nationally.

At Flooring Matters, Mark supports the team with the systems, information and administration that sit behind the projects. His role involves helping to maintain accurate records, develop and improve processes, support reporting and ensure the information the business relies on is organised and accessible.

Mark has a particular strength in looking at how things work and finding ways to make them work better. Whether it’s improving a process, analysing information or helping colleagues with systems and administration, he takes a practical, detail-focused approach.

Dan Early, Warehouse Operative

Dan keeps our warehouse organised, with stock and materials ready to go. As the company grows, he’s kept busy in the warehouse but still gets out on site now and then.

Dan has around seven years’ experience driving counterbalance, telehandler and articulated forklifts. He previously worked in the carpet department at Trago Mills in Newton Abbot, where he also helped fitters on domestic carpet jobs.

He holds a CSCS card, a range of forklift licences and First Aid training. He has also recently completed a UKATA non-licensed asbestos course. This means Dan can safely remove and dispose of asbestos-containing floor tiles, backing and adhesive under HSE guidelines. When asbestos is suspected on a flooring job, he’s the person we send.

Reliable and hardworking, Dan helps keep the whole team running like clockwork. He’s also proud to have completed Tough Mudder with other members of the Flooring Matters team!

Zoe Richardson, Marketing

Zoe Richardson looks after marketing for Flooring Matters SW Ltd, working behind the scenes to promote the business and keep its online presence in great shape.

Zoe holds a First Class BA (Hons) in Business Administration and brings over 30 years’ experience in business and marketing, along with a genuine understanding of the flooring industry. She was previously employed by Flooring Matters, giving her first-hand knowledge of the business, the team and the way we work.

Today Zoe runs South Devon Marketing, and works with Flooring Matters on a self-employed basis. She handles everything from SEO and website content to social media, ensuring the business is easy to find and showcases the great work the team delivers.

Friendly, knowledgeable and genuinely invested in the company’s success, Zoe is proud to support Flooring Matters as it continues to grow its reputation as a trusted, award-winning flooring specialist across Devon.

The Fitting Team

Our fitters are the people you’ll see on site, and they’re the reason our floors look so good. Most are directly employed by Flooring Matters. They’re time-served specialists, and flooring is all they do, day in, day out.

We invest in their ongoing training, so they keep up with new products, materials and fitting methods. Every fitter is fully qualified for the work they carry out, and we’re fully insured on every job. When we do bring in subcontractors, they’re carefully vetted and trusted, and many have worked with us for years.

From a single room to a large commercial site, our fitting team takes real pride in every installation. It’s why we’re happy to back our residential work with a 5-year installation guarantee.

Developing Future Talent

We’re committed to developing talent from the ground up. So far, we’ve supported and trained four apprentices, with more currently progressing through our team. Apprenticeships are a core part of our long-term vision, helping to build a strong, capable workforce for the future.

We’re also passionate about giving young people a meaningful introduction to the industry. In recent years, we’ve welcomed several school students for week-long work experience placements, giving them a hands-on look at life in the flooring trade and a valuable start to their careers.

Training doesn’t stop there, we invest in continuous professional development for our whole team. In 2024, Andy, Charles, and Maisie all successfully completed their NVQ Level 3 in Contracting Operations, earning their CSCS Gold Cards in recognition of their advanced knowledge and professionalism. In 2026, Fiona, our Office Manager, gained her IOSH qualification, supporting our strong health and safety culture. This ensures our systems, processes and day-to-day operations meet recognised industry standards, giving our customers added peace of mind.

By staying ahead of the curve with up-to-date training in flooring techniques, materials, and industry best practices, we ensure every member of our team is confident, capable, and ready to deliver the highest standards of work on every project.