Let’s Talk About Your Project
From offices and healthcare to hospitality and education, our experienced team is here to help deliver wall cladding solutions tailored to your project requirements.
Hygienic Wall Cladding
Now, more than ever the ability to maintain the utmost hygiene in commercial areas is imperative. So, if you’re looking to create or refurbish a commercial kitchen or bathroom, spa or pool area, consulting room or lab, then you want to be sure that the materials you use are the most hygienic option available — and that they’re fitted by people who know exactly what they’re doing.
Flooring Matters SW Ltd supplies and installs Altro Whiterock hygienic wall cladding across Devon and the South West, working with healthcare providers, hospitality businesses, schools, food manufacturers, and more.
Replace your Ceramic Tiles for Hygienic Wall Cladding
Traditionally, in areas such as washrooms, toilets and kitchens, tiles are used to protect walls. Yet this approach can cause more harm than good as grout can be difficult to clean – and bleach actually damages grout. Gaps between tiles harbour bacteria, especially if the grout shrinks or the tiles crack.
Flooring Matters can provide you with a much more hygienic solution by fitting Altro Whiterock. A smooth, non-porous, easy-to-clean wall cladding, Altro Whiterock comes in sheets that provide seamless coverage from floor to ceiling. As the panels can be heat formed and bent around corners and installed obstacles like pipes, this eliminates the threat of bacteria hiding in the cracks and gaps that you’d usually get with traditional wall coverings.
A range of sheets are available in White, Satins, Decorative, High Gloss finish and the bespoke Digiclad range.
Typical applications for Altro Whiterock are:
• Bathrooms, Showers & Wetrooms
• Commercial kitchens
• Operating rooms
• Food manufacturing
• Hospitals
• Spa areas
• Restaurants
• Hotels
• Schools
• Pharmaceutical environments
• Retail changing rooms
Let’s Talk About Your Project
From offices and healthcare to hospitality and education, our experienced team is here to help deliver wall cladding solutions tailored to your project requirements.
Fitted by qualified, fully trained professionals

Flooring Matters SW Ltd has an experienced, in-house wall cladding fitter with specialist expertise in Altro Whiterock systems. This means we can take on dedicated cladding projects — not just as part of a wider flooring contract — and deliver the same high standard of finish and attention to detail we bring to every job.
From the initial survey to completion, we provide a professional installation service of hygienic wall coverings, floor and wall tiling, and commercial floor coverings. Whether we’re installing Altro Whiterock into new builds or taking on refurbishment projects, you can be sure of a professional, tidy, and compliant result.
When working within the Altro system, we uphold the highest standards of workmanship and ensure the following:
- Professional advice on product selection, surface preparation, site conditions, and installation detailing
- Accurate quotations and full specifications
- Contractual documentation delivered in full and on time
- Trained site personnel equipped with the correct PPE and serviced tools
- Courtesy, tidiness, and efficient collaboration with site managers and other trades
- All projects completed to the client’s satisfaction, fully in compliance with Altro specifications
Hygienic Wall Cladding in Action – Recent Projects
While Altro Whiterock is best known in commercial and healthcare settings, it’s equally at home in specialist private projects — anywhere hygiene, durability and a clean finish matter.
- Otterton Mill, Devon – After a fire, the old building was totally refurbished. For this project we installed 145m² of Altro Whiterock installation including cladding to window reveals and the creation of sills. A technically demanding project requiring precise detailing throughout.
- The Yacht, Torquay – A full commercial refurbishment of this landmark harbourside venue, including Altro Stronghold safety flooring installed cap-and-coved in the kitchen areas — creating a seamless, hygienic junction between floor and wall. This project has been shortlisted for a national industry award.
- Broadclyst Primary School, Devon – Hygienic wall cladding to school toilet facilities, meeting the demanding hygiene and durability requirements of a busy educational environment.
- Private Garage Workshop Conversion — Converting a single garage into a smart, professional workshop and restoration studio, we clad the internal walls with Altro Whiterock to create a bright, clean and easily maintained workspace. Our director visited personally to assess the project requirements, and the result has been described by the client — who brings first-hand experience of Altro from the pharmaceutical industry — as outstanding and exceeding expectations.
Let’s Talk About Your Project
From offices and healthcare to hospitality and education, our experienced team is here to help deliver wall cladding solutions tailored to your project requirements.
Create a Hygienic Seamless Joint between floor and wall
Altro Whiterock is designed to integrate with Altro flooring using a seamless, watertight joint. However, Flooring Matters can fit cladding in conjunction with any non-slip flooring that has been coved up the walls. The coved flooring (also known as coved skirting) stops dirt from getting trapped in corners, as it is curved. Wall cladding can either overlap existing or new vinyl flooring, or be finished with the Altro base trim, covering the join between the flooring and the cladding.

We can fit Altro Whiterock to New Builds or
Refurbishment projects
Altro Whiterock semi-rigid extruded PVCu wall sheet can be used in hygienic environments and areas subject to wet usage, and is suitable for both new build and refurbishment projects.
If you are looking to refit a commercial kitchen, bathroom or wet room, Flooring Matters can often fit Altro over existing tiles, block and brickwork, as long as the surface is smooth, sound, dry and free of contamination.
All sheets are supplied with a protective film on the face which can be left in place until the area is ready for use, protecting the new surface from dust while other trades are working. Once all cladding has been installed, the protective film is removed.
Altro Whiterock White™ – The Benchmark for Hygienic wall cladding
Altro Whiterock White™ is the benchmark for hygienic wall cladding in demanding commercial environments. Its smooth, non-porous surface offers no hiding place for bacteria, making it the go-to choice for healthcare settings, food preparation areas, and anywhere that hygiene standards are non-negotiable.
Unlike tiled walls, Altro Whiterock White™ is installed in large, seamless sheets with no grout lines to harbour contaminants. It’s impact resistant, easy to clean with standard cleaning products, and retains its pristine appearance even in high-traffic areas. The surface is also resistant to bleach — unlike grout, which degrades over time.
Whether you’re fitting out a new-build clinic, refurbishing a hospital washroom, or upgrading a commercial kitchen, Altro Whiterock White™ delivers a finish that is as practical as it is professional.
Or If you’re looking for a bit of colour …
Who says practical has to be boring? Available in a great choice of colours and finishes, Altro Whiterock Satin™ wall cladding comes in a range of shades — from soothing and healing through to bright and energetic. Or if you’d prefer a high-end gloss finish, there is Altro Whiterock Chameleon™.
For a completely bespoke, custom finish, consider Altro Whiterock Digiclad™. Design your own wall covering by adding a logo, graphic or image and create a truly original, hygienic, custom wall cladding.
So whether you’re looking to create a brightly coloured wet room or a sophisticated hotel reception, we’re sure we’ll be able to find a hygienic and stylish solution for you.
Also available as Splashbacks
Hygienic, low-maintenance and convenient, Altro Whiterock Splashbacks are an easy-to-install alternative to tiles. They can be used alongside other Altro Whiterock products, perhaps to give a splash of contrasting colour, or used as a standalone alternative to a tiled splashback. Available in a range of sizes to suit most hand wash basins and vanity units — or custom sized for a perfect fit — Altro Whiterock Splashbacks come in a vast array of colours and finishes, complemented by colour-matched sealants.

Flooring Matters SW Ltd are Constructionline Gold Members
Trusted Excellence with Constructionline Gold Accreditation
Discover why Flooring Matters SW Ltd is a trusted name in the industry. As a Constructionline Gold-accredited flooring contractor, we uphold the highest standards of quality, safety, and sustainability in every project. Learn more about our commitment to excellence here.


Multi Award Winning Devon Flooring Contractors
Flooring Matters Scoops National Awards
We had an unforgettable experience at the Contract Flooring Journal Awards last year, described as the “Oscars of the Flooring Industry” winning three prestigious awards:
- Flooring in Bars & Restaurants Award for our work at VIVA Bar Torquay
- Installation of the Year Award, recognizing our exceptional expertise
- Sustainability Initiative of the Year Award, showcasing our commitment to innovation and environmental responsibility
Why Choose a Local Expert?
FREQUENTLY ASKED QUESTIONS
Can you fit Altro Whiterock over existing tiles?
In many cases, yes. Altro Whiterock can be fitted directly over existing tiles, block and brickwork, provided the surface is smooth, sound, dry and free of contamination. We’ll assess this during our initial survey.
Do you supply as well as fit?
Yes. Flooring Matters SW Ltd supplies and installs the full Altro Whiterock range, including White, Satins, Chameleon, Digiclad and Splashbacks. We can advise on which product is most appropriate for your specific environment and usage.
Can you take on wall cladding as a standalone project?
Absolutely. While we frequently supply and install wall cladding alongside flooring, our in-house specialist fitter means we can also take on dedicated cladding-only projects.
Can you work around other trades on site?
Yes. We’re experienced in working within busy commercial environments alongside other contractors. Altro Whiterock sheets are supplied with a protective face film that can be left in place while other trades continue working, protecting the finished surface until the area is ready for use.
How long does installation take?
This depends on the size and complexity of the project. We’ll provide a clear programme as part of your quotation. For larger or more complex installations — such as cladding to window reveals, sills, or areas with significant pipework — we’ll factor in the necessary time to ensure a high-quality, fully compliant finish.
What areas do you cover?
We are based in Newton Abbot, Devon, and work across Devon and the wider South West. Get in touch to discuss your project.















